About Us

Our Story

RaisingFlo was started by parents who are right in the middle of the parenthood journey ourselves. We understand firsthand how overwhelming it can be — from wondering if you're truly ready to have a baby, to navigating the process of getting pregnant, to managing the stress and uncertainty of pregnancy, to facing the sleepless nights and steep learning curve of having a newborn.

The name says it all — RaisingFlo is named after our daughter, Florence. This app is built with love and everything we've learned from raising Flo as first-time parents. Every question we've had, every late-night search for answers — we wanted a single, trustworthy companion that could guide us through each stage. When we couldn't find one, we created it.

What We Do

RaisingFlo is an expert-driven parenting guide that provides curated recommendations and personalized insights for every stage of your journey. Whether you're researching the safest car seat, tracking developmental milestones, or looking for evidence-based answers at 2 AM, Flo is here to help.

We do the research ourselves — digging through studies, expert guidance, and real-world parent questions — then distill it into clear, practical guidance we share here so you can make confident decisions for your family.

Our Values

• Transparency. We're honest about what we know, what we don't, and how our recommendations are made. No hidden agendas.

• Evidence-based. Our content is grounded in research and reviewed by experts. We cut through the noise so you don't have to.

• Independence. We don't run affiliate programs, accept sponsored content, or take paid placements. That means our recommendations aren't influenced by commissions or brand deals.

• Parent-first design. Every feature we build starts with one question: does this make a parent's life easier? If not, we skip it.