Parenthood Has an Information Problem. We're the Fix.

We know how overwhelming this can feel. RaisingFlo gives you a clear, personalized week-by-week plan with practical recommendations we've used ourselves and carefully researched.

Preview

See a Real Week From the Pregnancy Timeline

This is actual content from our week-by-week timeline. Pick a week to preview what account members get.

Preview period

Week 20

Mid-pregnancy planning

Milestone

You're halfway there!

Week 20 marks the midpoint of your pregnancy! Your anatomy scan reveals baby's development, and you may be feeling those first flutters of movement.

Your Body This Week

Common changes

Halfway point! • Heartburn • Shortness of breath

You're halfway there!

Task

Start planning nursery

Begin thinking about your nursery layout, color scheme, and essential furniture like the crib and changing area.

Guide

The Anatomy Scan

What the 20-week ultrasound checks and how to prepare.

About

Built by Parents, for Parents

Named after our daughter Florence, RaisingFlo is built from everything we've learned as first-time parents. No sponsored picks, no recycled advice — just what actually worked for our family, shared with yours.

Battle-Tested

Every recommendation is personally tested or thoroughly researched by us before we share it with your family

Signal, Not Noise

We filter the overwhelming flood of parenting info down to what actually matters

Right Info, Right Time

Guidance delivered when you need it — not everything at once, just what's relevant now